Purpose The aim of this paper is to explore the relationship between perception of service
quality, student satisfaction, switching barriers on behavioural intentions among private …

Due to the scarcity of literature on developing countries of Africa, there is a need for a
conceptual paper on the market dynamics perspective of the Nigerian public and private …

Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication
industry | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

While majority of earlier studies have examined service quality, student satisfaction, and
university image as determinants of student loyalty, university switching costs have largely …

The purpose of the current study is to investigate the impact of antecedents of brand hate
with the mediating effect of customer dissatisfaction and moderating effect of narcissism in …

Marketisation is the application of economic theory to the practice of higher education. This
is based on the fundamental notion of the primacy of the market as a tool for business and …

Data science follows a data-driven approach focused on non-hypothesised pattern
discovery from data in an automatic manner (or semi-automatic). Social science areas …

This study uses a quantitative approach emphasizing the analysis on numerical data that is
processed by statistical methods. This study aims to determine and analyze the effect of …

Purpose The primary purpose of this research is to examine the influence of perceived
service quality (PSQ) on word-of-mouth (WOM) directly and through the mediating role of …

Tujuan penelitian ialah untuk menganalisa Pengaruh Bauran Promosi pada Keputusan
Pembelian, Pengaruh Harga pada Keputusan Pembelian, Pengaruh Display Produk pada …