Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

Purpose–The purpose of this paper is to address the apparent controversy surrounding the
relevance of country of origin (CO) and brand origin (BO) lines of research, with particular …

This research examines the complex relationship between destination image components
and behavioral intentions, incorporating two pivotal but unexplored in related literature …

This paper analyzes the image of Israel, a country subject to continuous conflicts, and the
effect of a political event on its image. A measurement model is examined before and after a …

This study examines the underlying forces that shape the international marketing (IM) field
using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster …

Purpose–The purpose of this paper is to utilize the BIAS map from the social psychology
literature to operationalize and simultaneously examine the effects of the affective and …

Scholarly research regarding origins of products and brands is deep-rooted within
international marketing, with an extraordinary following as evidenced by the large body of …

The term soft power refers to the ability to shape preferences of others and getting them to
do what you want through attraction without the use of payments or of military force. The …

Türkiye ve Suriye arasında 2003 yılında 900 milyon dolar olarak gerçekleşen ticarete her iki
ülkenin katkısı neredeyse eşitken, 2009'da bu hacim 1 milyar 800 milyon dolara ulaşmış ve …

This study attempts to investigate the dynamic impact of a natural disaster on tourism
destination image. The data analysis through a case study of Japan confirmed three …