The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …

Wind power is one of the primary renewable sources that are getting increasing support as a
means of addressing climate changes. The debate on its use takes place on social media as …

The COVID-19 pandemic has consolidated some trends that already existed in our society.
Perhaps one of the most visible is the transformation of society towards greater digitisation …

Marketing is grounded on the premise that a business's communications can influence
public perceptions about the business and its offerings. By extension, both perceptions and …

Micro-blogging social site Twitter has emerged as a rich source of unstructured text
information which could be processed and analysed to extract people's opinions about …

People with disabilities are the world's largest minority stakeholder group, and they continue
to face significant challenges in every aspect of their lives. This study explored the transport …

Purpose Taking a retrospective view, the present study aims to investigate the resilience of
shared facilities (accommodation) across India in the post-pandemic period. More …

On the one hand, there are traditional banks with high street branches; on the other hand,
there are neobanks that do not operate physical branches. The ongoing lockdown has …

Price‐fixing, an anti‐competitive activity by firms, raises consumer prices, limits consumer
choices, and violates the law. Drawing on the neutralization theory, this study aims to …