Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

Eye behaviour provides valuable information revealing one's higher cognitive functions and
state of affect. Although eye tracking is gaining ground in the research community, it is not …

Measurement of users' perception and visual behaviors to anthropomorphic design cues of
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …

Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

Proper calibration of human reliance on AI is fundamental to achieving complementary
performance in AI-assisted human decision-making. Most previous works focused on …

Design is inherently affected by human-related factors and it is of no surprise that the fine-
tuning of instruments capable of measuring aspects of human behavior has attracted interest …

Smart products typically have a strong sense of technology but rarely consider factors
related to emotional design, thus keeping users at a distance. Human-centric emotional …

Despite the remarkable progress made by the salient object detection of natural sensing
images (NSI-SOD), the complex background and scale diversity issues of remote sensing …

Although some methods of measuring visual aesthetics have been established, such as
subjective reporting, feature calculating, and physiological assessing, designers still lack an …

Purpose Neuroimaging technologies such as electroencephalogram and magnetic
resonance imaging allow us to analyze consumers' brains in real time as they experience …