New frontiers and future directions in interactive marketing: inaugural Editorial
CL Wang - Journal of Research in Interactive Marketing, 2021 - emerald.com
Since interactive marketing evolved from a traditional form of direct marketing and e-
commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the …
commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the …
[HTML][HTML] How micro-(vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
W Li, F Zhao, JM Lee, J Park, F Septianto… - Journal of Business …, 2024 - Elsevier
Emerging research on social media influencer (SMI) marketing differentiates between micro-
influencers and mega-influencers. In the present research, we establish that these two types …
influencers and mega-influencers. In the present research, we establish that these two types …
The role of artificial intelligence in interactive marketing: improving customer-brand relationship
The chapter discusses the role of artificial intelligence (AI)-powered chatbot's service quality
dimensions in developing customer-brand relationship and their impact on electronic word …
dimensions in developing customer-brand relationship and their impact on electronic word …
Theorizing less visible forms of fandom: practices, assemblages, liquidity, and other directions
J Coffin, AM Joubert - Handbook of Research on the Impact of …, 2020 - igi-global.com
This chapter seeks to contribute to the current theorizations of fandom by focusing on the
less visible forms that are excluded from the current conceptualizations. The current …
less visible forms that are excluded from the current conceptualizations. The current …
The evolution of the blockbuster film business model during the New Hollywood period: a qualitative investigation of five case studies, 1966-1985.
A Ross - 2020 - ueaeprints.uea.ac.uk
This thesis examines the New Hollywood period from 1966 to 1985. Five representative
blockbuster films are examined in detail: The Godfather, Jaws, Star Wars, Grease and Back …
blockbuster films are examined in detail: The Godfather, Jaws, Star Wars, Grease and Back …