Consumers' strategic use of brands as a way of influencing the impressions others have about them is buttressed by research showing that brand personality traits may carry over …
abstract Multiple challenges plague actors that commodify nature and create markets around products made from natural organisms. Primary among these is the reputational risk …
The book sets out to examine the concept of'chav', providing a review of its origins, its characterological figures, the process of enregisterment whereby it has come to be …
K Choong, J Drennan, CS Weeks… - Journal of Marketing …, 2021 - Taylor & Francis
The growing importance of subcultures in society has changed the way organisations communicate with consumers. Differences in values and norms suggest brands must …
A Morgan - Clothing Cultures, 2018 - intellectdiscover.com
This article outlines the ways in which suits are synonymous with masculinity examining the, sometimes paradoxical, nature of suits worn by men of all social classes, and for different …
C Little - M/C Journal, 2020 - journal.media-culture.org.au
“Chav” is a social phenomenon that gained significant popular media coverage and attention in the United Kingdom in the early 2000s. Chavs are often characterised, by others …
O Dekel, E Dempsey, E Moorlock - Young Consumer Behaviour, 2017 - taylorfrancis.com
This chapter explores the development of youth subculture, from traditional subcultural theory to more contemporary approaches to understanding youth, namely post-subcultural …
Статья представляет собой попытку выявить специфические черты восприятия Я и Другого в сознании маргинального субъекта. В качестве объекта исследования …