Purpose Extending the active lifetimes of garments by producing better quality is a widely
discussed strategy for reducing environmental impacts of the garment industry. While quality …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and
perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and …

Although research on consumer-brand relationship has gained increasing interest among
scholars, little is known to date about its most intense form–brand addiction. This research …

Purpose–This study aims to examine the relationship between social influence and
consumers' self-expression through brands. It considers susceptibility to interpersonal …

Purpose–The purpose of this paper is to examine the effects of functional (perceived quality)
and symbolic (personality congruence, user imagery congruence, brand prestige and brand …

Purpose The growing competition in Malaysia's modest fashion industry has proven to be
the main challenge for the business to stay relevant in the market. Based on this reason, it is …

Purpose This study aims to investigate Chinese young consumers' brand loyalty toward
sportswear products from a self-congruity perspective. With different performance observed …

Purpose–The purpose of this paper is to understand the relationships Generation Y females
have with fashion brands online. Specifically, it examines the role of the internet and social …

Luxury brands have been increasing investment in creating compelling content that
communicates brand value and stories on social media. Yet research on understanding the …