Social media is growing rapidly. Providing both risks and opportunities for organizations as it
does. The social strategy cone is developed for evaluating social media strategies. This …

Purpose Understanding what organizational factors enable a successful social media
presence is a relevant issue for academics and practicing managers. The purpose of this …

This study was carried out to analyse strategies regarding the use of social media for
academic library services in Ghana. The research design was quantitative and adopted the …

Companies when strategizing are looking for innovative ways to have a competitive
advantage over their competitors. One way in which they compete is by the adoption of …

Purpose–This study aims to determine how Tumblr is being used by libraries and special
collections/archives in the USA through quantitative analysis. Design/methodology …

Social media is used as a digital marketing strategy by many companies. This strategy is
also implemented by SHIBIRU, a MSME which is engaged in the production of natural dyes …

Many libraries have adopted Twitter to connect with their clients, but the library literature has
only begun to explore how health libraries use Twitter in practice. When presented with new …

Social media is a popular platform for both organizations and consumers. Social media
usage can be a strategic advantage for many organizations providing online services. This …

Research regarding social-media strategy is a rapidly growing field of interest as social
media (SM hereinafter) become vital tools for marketing managers to communicate with the …

The purpose of this study is to investigate the current state and librarian's perception of
information services in order to maximize their expertise and role of each policy field and …