Purpose This study examines the impact of green promotions and green packaging on the
green purchase behavior through the mediating role of environmental knowledge and green …

This study aims to determine the drivers related to corporate social responsibility (CSR) and
green brand experience that drive green brand loyalty (GBL), ranking the relative …

This research aims to examine the influence of the Green Marketing Mix on Purchase
Intention for ecoprint fashion with Environmental Awareness as a Mediating Variable in …

Marketing has evolved over the years towards sustainability demanding a paradigm shift
towards environmentally friendly marketing methods. The paradigm shifted in three phases …

Las nuevas generaciones Z y copo de nieve (Snowflake) son quienes inauguran el milenio;
ellas traen consigo nuevos patrones de comportamiento suscitados por las nuevas …

This study aims to identify the factors driving green brand loyalty (GBL) and verify the impact
of these factors on GBL. Data was collected from 528 consumers of green electronic …

The urgent situation of global climate change and the increasing concern for environmental
issues across nations are putting pressure on all industries towards green transformation. In …

Understanding the connection between sales promotions and brand equity is crucial in the
dynamic environment of the Palestinian technology industry, where innovation and market …

This study aims to investigate the influence of green marketing on customer satisfaction at
the Lion Superindo retail store in Bojonegoro. The research employs a quantitative …

Individuals' increasing concern for religiosity and sustainability can be attributed to the Covid-
19 pandemic. In addition, it is envisaged that the global halal cosmetics market will expand …