Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour
JWC Wong, IKW Lai - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …
Shop green, feel good: How sustainable fashion boosts gen Z's wellbeing?
This research aims to investigate Gen Z's pre-loved item donation and purchase intention
and their impact on consumers' wellbeing. More particularly, normative motive, social …
and their impact on consumers' wellbeing. More particularly, normative motive, social …
Toxicity and Social Network Analysis of Green Marketing Content for Electric Cars through Digital Media
YA Singgalen - International Journal on Social Science, Economics …, 2024 - ijosea.isha.or.id
This study aims to investigate the effectiveness of green marketing strategies in influencing
consumer interest and purchasing behavior towards electric cars, focusing on media …
consumer interest and purchasing behavior towards electric cars, focusing on media …
Ecolabelling: a meta-analytic structural equation modelling approach
N Vinoi, P Vishwakarma - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose Researchers have devoted considerable attention to ecolabel products and their
purchase intention. However, empirical research often presents relatively unpredictable and …
purchase intention. However, empirical research often presents relatively unpredictable and …
The Effect of Influencers' Content Characteristics on Followers' Purchase Intention in the Hotel Industry: The Mediating Roles of Intrinsic and Extrinsic Motivations
NIBM Nadzri, C Jeong-Gil… - Global Business & Finance …, 2024 - search.proquest.com
Purpose: This study is to identify specific characteristics of influencers' content that can
effectively influence followers' purchase intention, and how intrinsic (curiosity) and extrinsic …
effectively influence followers' purchase intention, and how intrinsic (curiosity) and extrinsic …
[PDF][PDF] What Drives Re-Participation Intention of Volunteer Tourism in Malaysia?
NZM Sadom, SHM Yusoff - Global Business and Management …, 2024 - researchgate.net
Purpose: Volunteer tourism which represents a combination of both voluntary work and
travel has become one of the fastest-growing trends in the tourism industry today. However …
travel has become one of the fastest-growing trends in the tourism industry today. However …