Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

A cross-sectional and quantitative study design, with the aim of explaining the relationship
between relationship marketing and customer loyalty, and the mediating role of word of …

The shift to consumer-centric marketing accentuates the need for a more comprehensive
understanding of consumer desires, including how consumers manage their resources to …

This paper reflects the current interest in brand research into non-consumer relations and
their role in brand value creation. It presents a model of stakeholder equities as a tool for …

To better understand engagement behaviors in online hospitality brand communities, the
purpose of this research was to understand hotel customers' online engagement behaviors …

Angesichts der wachsenden Bedeutung von wertorientierter Unternehmensfuhrung,
Markenwert und Controlling wachst der Druck von Management und Kapitalmarkten, auch …

As many segments of the tourism industry reach the maturation stage, marketers have
turned their attention to building long-term relationships with their best customers. Despite …

The purpose of this study was to understand the dynamics between customers' own and
perceived brand investment, and the impact of such investment on two relational outcomes …

Accounting journals abound in a variety of three-letter acronyms, each describing the very
latest innovative tool or technique which purports to be the solution to all our ills. The content …

Sven Reinecke überprüft zahlreiche betriebswirtschaftliche Kennzahlensysteme anhand
klar definierter Gütekriterien hinsichtlich ihrer Eignung für Marketing und Verkauf. Er …