Science and technology are embedded in virtually every aspect of modern life. As a result,
people face an increasing need to integrate information from science with their personal …

Even if a small portion of the population refuses vaccination due to anti-vaccination
conspiracy theories or misinformation, this poses a threat to public health. We argue that …

Although storytelling often has negative connotations within science, narrative formats of
communication should not be disregarded when communicating science to nonexpert …

Visual narratives, such as comics and animations, are becoming increasingly popular as a
tool for science education and communication. Combining the benefits of visualization with …

Storytelling constitutes a promising tool in destination brand communication. Yet, although it
also emerged as an important research field, studies on how individual story elements …

Suboptimal vaccination rates are a significant problem in many countries today, in spite of
improved access to vaccine services. As a result, there has been a recent expansion of …

Objective To synthesize experimental research on the impact of narrative point of view
(POV) on message processing and persuasion outcomes in health promotion. Moderators …

How stories from media and social interactions shape parents' HPV vaccination decisions is
poorly understood. We sought to characterize parents' exposure to such stories, as well as …

Recently, repeated childhood vaccine scandals shook public confidence in vaccine safety in
China. This study explores whether media attention, online discussion, and social trust …

During public health crises like infectious disease outbreaks, news media and governments
are responsible for informing the public about how to protect themselves. A large body of …