The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Referring to the value-attitude-behaviour model, perceived pluralistic values may be abstract
cognition that influences postmodern tourists to continue to visit renovated heritage sites …

Generational theory presumes that generational cohorts develop similar attitudes and
beliefs with regard to their market behaviors. This study examined the attitudes and beliefs of …

User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …

Purpose This study aimed to develop an integrative model that comprehensively explores
the antecedents of pro-environmental intentions in young people. The study follows …

Purpose As the application of gamification is gaining great attention and has grown
increasingly, thousands of these applications can be easily obtained from mobile phone …

Mobile health-monitoring services (MMSs) empower patients with chronic illnesses to self-
manage their health concerns; however, in practice, many patients become inactive users …

Purpose The aim of this study is to examine the impact of perceived special event quality on
perceived value and behavioural intentions. Specifically, it was proposed that attendees' …

As luxury products have become increasingly accessible to middle-class consumers, many
gastronomic tourists might be interested in dining at luxury restaurants when traveling. The …

Purpose Using the stimulus–organism–response (S–O–R) framework, this study
investigates the role of trust (organism) in influencing the behavioural intentions (response) …