This study delves into the evolution of the Indian Premier League, the world's second-largest
sports league, charting its transition from a niche to a mass cool brand. Through the lens of …

A large body of research exists on the motivation to follow sporting and leisure events.
However, the main focus of these studies has been on those who attend events (direct …

Purpose–The purpose of this paper is to examine the range of products and services offered
by the professional cricket teams in the UK. To what extent have they added to their core …

This book presents a comprehensive account of the theory and practice of translation in
India in combining both its functional and literary aspects. It explores how the cultural politics …

Purpose The addition of products to the core of matches by professional sports teams (PSTs)
has received much coverage. However, there has been limited work as to how their …

The franchise system was introduced by Cricket South Africa to sustain franchise and
amateur cricket. This study aimed at determining the impact of the franchise system on …

This chapter focuses on the question of the changed nature of the game of cricket by seeing
the Indian Premier League (IPL) as a translation, or more accurately, as embodying cultural …

That most business organizations grow by developing their markets and trading overseas is
well established. In a sporting context the movement into countries outside their teams' …