Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
The main objective of this research is to investigate the impact of social media marketing
activities—restricted only to Instagram influencers—on online impulse buying through the …
activities—restricted only to Instagram influencers—on online impulse buying through the …
Consumer behavior in the online context
Purpose–The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology …
theory literature related to the online and e-commerce context. Design/methodology …
[HTML][HTML] Digital-only banking experience: Insights from gen Y and gen Z
Currently, most traditional banks provide digital services and the government encourages
people to use cashless payments in their everyday life, particularly during the pandemic …
people to use cashless payments in their everyday life, particularly during the pandemic …
Metaverse meets branding: examining consumer responses to immersive brand experiences
A Wongkitrungrueng, L Suprawan - International Journal of Human …, 2024 - Taylor & Francis
The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …
experience, but little is known about how consumers respond to branded virtual worlds in …
Digitalization and sustainability: virtual reality tourism in a post pandemic world
The government-imposed COVID-19 pandemic control measures brought the tourism sector
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …
[PDF][PDF] What drives consumer shopping behavior in live streaming commerce?
X Xu, JH Wu, Q Li - Journal of electronic commerce research, 2020 - ojs.jecr.org
Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …
contextual and environmental stimuli effects (streamer attractiveness, para-social …
Perceived greenwashing: the effects of green marketing on environmental and product perceptions
S Szabo, J Webster - Journal of business ethics, 2021 - Springer
Many firms are striving to improve their environmental positions by presenting their
environmental efforts to the public. To do so, they are applying green marketing strategies to …
environmental efforts to the public. To do so, they are applying green marketing strategies to …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
LJ Cabeza-Ramírez, SM Sánchez-Cañizares… - … Forecasting and Social …, 2022 - Elsevier
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model
Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …
conducted on what factors make consumers visit destinations presented by VR. To address …