Our review, drawing from various fields such as communication, psychology, marketing, and
environmental studies, delves into the potential for humor in pro-environmental messaging …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Research on advertising containing negative information, such as two‐sided messages, has
neglected the potential of including humor in the advertisements, although both theory and …

This study involved a 2 (image type: funny meme vs. serious image)× 2 (level of bandwagon
cues: high vs. low) between-subjects online experiment (N= 258). Statistical results showed …

This study investigates the types of humor embedded in funny scientific posts on social
media and their effects on engagement. We mapped the landscape of such posts on Twitter …

Social media allows brands a place to reinforce their identities and build positive
interactions with their customers. Despite all the benefits social media offers to brands, it is …

Social media has fostered new forms of political communication and participation. These
communicative forms include wit, parody, sarcasm and memification. Politicians who attempt …

Purpose This study examines the use of dark humor in brand-to-brand communications on
social media and its impact on consumers' brand perceptions. In particular, this study looks …

The advent of social media has dramatically changed the way consumers communicate with
others. How to communicate appropriately with mass audiences on social media has …

The proliferation of disparaging humorous advertising (DHA) has garnered significant
interest among researchers due to its dual potential to engage and offend audiences. Its …