Use Social Media Knowledge for Exploring the Portuguese Wine Industry: Following Talks and Perceptions?

G Pérez-Rodríguez, JP Baptista, G Igrejas… - Scientific …, 2022 - Wiley Online Library
This work presents an exploratory study that retrieves, processes, and analyses Twitter data
to gain insights about the relevance and perceptions of the wine industry in the Douro …

[PDF][PDF] Exploring the impact of user-generated content on place branding: a study of UNESCO world heritage sites in Malaysia on Instagram

MA Sukiman, YY Chew, PL Tan - Search Journal of …, 2023 - fslmjournals.taylors.edu.my
ABSTRACT UNESCO World Heritage Sites are protected areas within a city that require
responsible preservation and offer economic benefits to the local community. In today's …

Amplifying Southern Charm: A Case Study on Visit Music City's Digital Media Practices

SCH Hoffman - 2022 - digitalcommons.calpoly.edu
Digital marketing has become a vital player for companies, especially destination marketing
organizations (DMOs), by helping them grow and expand their brand image. Digital …