The phygital transformation: a systematic review and a research agenda
The label “phygital”(physical plus digital) has been proposed to describe how companies try
to engage customers due to the exploitation of smart technologies. Although used mainly by …
to engage customers due to the exploitation of smart technologies. Although used mainly by …
Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling
Social exchange theory (SET) is a leading sociopsychological theory that has enriched
understanding of consumers' behavior. In this study, we examine application of SET in …
understanding of consumers' behavior. In this study, we examine application of SET in …
Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement
Omnichannel retailing has revolutionized the way retailers create strategies for engaging
customers in making purchase decisions. Phygital is a new-age transformative form of …
customers in making purchase decisions. Phygital is a new-age transformative form of …
Exploring the hedonic factors affecting customer experiences in phygital retailing
S Banik, Y Gao - Journal of Retailing and Consumer Services, 2023 - Elsevier
Phygital retailing connects physical and digital world to build unique customer experiences.
Although the applications of phygital retailing are increasing, it is yet to understand what …
Although the applications of phygital retailing are increasing, it is yet to understand what …
Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design
YK Dwivedi, J Balakrishnan… - Psychology & …, 2023 - Wiley Online Library
Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …
customers at various stages of their purchase journey. This research follows the foundations …
How phygital customers' experience transforms the retail banking sector? Examining customer engagement and patronage intentions
Purpose Phygital emerges as a promising phenomenon, as it uses innovative technologies
to connect digital spaces and physical places that provide customers with an interactive and …
to connect digital spaces and physical places that provide customers with an interactive and …
How luxury brands build customer-based brand equity through phygital experience
Digitization has significantly impacted the purchasing behavior of luxury consumers. Now,
luxury brands are trying to maximize consumers' experiential value through …
luxury brands are trying to maximize consumers' experiential value through …
Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores
Purpose This study focuses on memorable customer shopping experience design in the
sporting goods retail setting. It aims to identify the phygital customers' needs and …
sporting goods retail setting. It aims to identify the phygital customers' needs and …
When digitalization meets omnichannel in international markets: A case study from the agri-food industry
Digitalization is prompting small and medium-sized enterprises to structural and strategic
transformations, also providing new opportunities to expand and succeed in foreign markets …
transformations, also providing new opportunities to expand and succeed in foreign markets …
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Purpose The ease and convenience of online shopping are shifting the customers to e-
tailers. This has prompted offline retailers to re-examine behavioural patterns along with a …
tailers. This has prompted offline retailers to re-examine behavioural patterns along with a …