This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the
brand gestalt of educational institutions, with a specific focus on universities. In particular …

This study investigates the impact of perceived value and customer satisfaction on
repurchase intentions, focusing specifically on Shopee's customer base. Employing a …

Penelitian ini bertujuan untuk mengetahui adakah pengaruh antara lingkungan kerja
terhadap kinerja pegawai pada Kantor Urusan Agama (KUA) di Kecamatan Aeksongsongan …

Abstract he Covid-19 pandemic in various countries around the world, including Indonesia,
has encouraged an increase in financial and banking transactions carried out by the public …

This study investigates the relationship between social media marketing (SMM), brand
gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of …

The widespread use of the internet and digital technology is revolutionizing consumer
interactions with the business world. This necessitates marketers to grasp how …

This study investigates the mediating role of employee job satisfaction in the relationship
between organizational culture and employee performance within government-owned …

This study investigates the effects of business sustainability support (Customer Relationship
Management (CRM), Brand Equity, and Corporate Social Responsibility (CSR)) on …

The purpose of this study is to investigate and analyze the influence of Technology-
Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and …