Analysis of factors that influence customers' willingness to leave big data digital footprints on social media: A systematic review of literature
Big data has been discussed extensively in existing scholarly works but scant consideration
is given to customers' willingness to generate and leave big data digital footprints on social …
is given to customers' willingness to generate and leave big data digital footprints on social …
Investigating the impact of AI-powered technologies on Instagrammers' purchase decisions in digitalization era–A study of the fashion and apparel industry
Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …
exponentially, especially in the realm of online social networking networks. The artificial …
Social media content strategy for sport clubs to drive fan engagement
Social media brand pages act as excellent means for engaging consumers. While most
sport clubs use social media such as Facebook to enhance fan engagement, extant …
sport clubs use social media such as Facebook to enhance fan engagement, extant …
Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage
IB Yahia, N Al-Neama, L Kerbache - Journal of Retailing and Consumer …, 2018 - Elsevier
This study sheds light on the drivers of social commerce in social media platforms. First, it
explores the perceived characteristics of the social commerce vendor and investigates their …
explores the perceived characteristics of the social commerce vendor and investigates their …
On the relationship between consumer-brand identification, brand community, and brand loyalty
Recent studies have highlighted the importance of social media brand communities to brand
loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a …
loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a …
An integrated model of social media brand engagement
Despite the increasing use of social media sites to engage consumers, the consumer brand
engagement construct is still in its infancy. This study aims to contribute to existing social …
engagement construct is still in its infancy. This study aims to contribute to existing social …
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? The role of brand love
Purpose Drawing on consumer brand relationship theory, this study aims to investigate
online brand engagement, brand trust and consumer brand identification as antecedents of …
online brand engagement, brand trust and consumer brand identification as antecedents of …
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
Value co-creation in a sharing economy: the end of price wars?
The growing phenomenon of the sharing economy facilitates collaborative production and
consumption, which highlights the concept of value co-creation. The current study aims to …
consumption, which highlights the concept of value co-creation. The current study aims to …
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service …
M Zhang, M Hu, L Guo, W Liu - Internet Research, 2017 - emerald.com
Purpose Thriving brand communities are inseparable from engaged members and their
word-of-mouth behavior. The purpose of this paper is to investigate which customer …
word-of-mouth behavior. The purpose of this paper is to investigate which customer …