Does heightening risk appraisals change people's intentions and behavior? A meta-analysis of experimental studies.
Several theories construe risk appraisals as key determinants of decisions and actions, and
this idea has been supported in correlational studies. However, correlational data cannot …
this idea has been supported in correlational studies. However, correlational data cannot …
The limited capacity model of motivated mediated message processing: Taking stock of the past
In the 15 years since its inception, the Limited Capacity Model of Motivated Mediated
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
[图书][B] Psychophysiological measurement and meaning: Cognitive and emotional processing of media
This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …
research on media responses. It addresses the theoretical underpinnings, methodological …
Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes
Viral advertising has attracted advertisers in recent years, yet little is known about how
exactly it works from an information processing perspective. This study extends knowledge …
exactly it works from an information processing perspective. This study extends knowledge …
Understanding how graphic pictorial warnings work on cigarette packaging
The 2009 Family Smoking Prevention and Tobacco Control Act requires cigarette packages
to contain stronger warnings in the form of color, graphic pictures depicting the negative …
to contain stronger warnings in the form of color, graphic pictures depicting the negative …
Modeling regret effects on consumer post‐purchase decisions
The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent
of rumination, and brand‐switching intention. The paper also seeks to examine any …
of rumination, and brand‐switching intention. The paper also seeks to examine any …
Where psychophysiology meets the media: Taking the effects out of mass media research
The use of physiological measures in the study of mass communication is not particularly
new. Early research done in the 1960s and 1970s attempted to demonstrate that media …
new. Early research done in the 1960s and 1970s attempted to demonstrate that media …
Mixing emotions: The use of humor in fear advertising
A Mukherjee, L Dubé - Journal of Consumer Behaviour, 2012 - Wiley Online Library
Fear is used to advertise many products, services, and causes such as antismoking,
sunscreen usage, and safe driving. Past research indicates that high levels of fear tension …
sunscreen usage, and safe driving. Past research indicates that high levels of fear tension …
Emotional information management and responses to emotional appeals
HA Taute, S McQuitty, EP Sautter - Journal of Advertising, 2011 - Taylor & Francis
This research examines the role of emotional information management (comprised of
emotion recognition, regulation, and empathy) in responses to public service appeals …
emotion recognition, regulation, and empathy) in responses to public service appeals …
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
V Cauberghe, P De Pelsmacker, W Janssens… - Accident Analysis & …, 2009 - Elsevier
In a sample of 170 youngsters, the effect of two versions of a public service announcement
(PSA) threat appeal against speeding, placed in four different contexts, on evoked fear …
(PSA) threat appeal against speeding, placed in four different contexts, on evoked fear …