In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios
and availability of new technologies. In the current scenario, there is a need for a …

Within the current economic context, store brands play an important role in differentiation
strategies based on assortment and positioning in terms of distributor prices. To begin with …

With a positive growth rate of the Indian GDP since 2003, many of the foreign retailers are
trying to set up their store in India. This has also led to the growth of the organized retail in …

Antecedents and consequences of private brand purchase: A systematic review and a
conceptual framework | Emerald Insight Books and journals Case studies Expert Briefings Open …

Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …

With the growing diversity of consumer preferences, an emerging mode of supply chain
innovation, the consumer-to-manufacturer (C2M) model, is being adopted by e-commerce …

Purpose–This paper aims to contribute to the literature on brand loyalty by illustrating the
mechanisms through which product involvement influences brand loyalty. In doing so, the …

Purpose–The purpose of this study is to develop and test a conceptual model of the
moderating effect of customers' value consciousness (CVC) on the relationship of store …

The purpose of this research is to investigate the factors effective on consumers' store brand
(SB) purchase intention to extend the theoretical and empirical evidence on success of SB …