Purpose Given the unclear lines between traditional and newly emerged luxury, this
research aims to explore which luxury consumption values are important to young …

This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

The current study attempted to understand factors influencing pro-environmental behaviors
with Theory of Planned Behavior (TPB) and Value Identity Personal norm model (VIP) by …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Cross-country differences in pro-environmental attitudes and corporate social performance
are recognized. However, scarce evidence exists on how the cultural values influence our …

The current study aims to predict consumer's green hotel visit intention by measuring the
effect of values (biospheric, egoistic and altruistic) and ascribed responsibility on attitude …

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We
examined the interplay between consumers' fear and uncertainty of COVID-19, their trust in …

Purpose The purpose of this paper is threefold: to assess the impact of green brand
positioning, consumers' attitude toward green brands, and green brand knowledge on green …

Promoting consumer purchase behaviour of eco-friendly products is key to environmental
sustainability. This research aims to investigate how different factors may enhance or …