Purpose The purpose of this paper is to investigate the role of product and customer
dimensions in the contribution of brand experience to the formation of true brand loyalty. The …

An intervariable approach to customer satisfaction and loyalty in the internet service market |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Knowing that nowadays many companies are integrating social media in their online
marketing communication strategies, it is important to determine whether its usage has the …

Brand loyalty has been a popular research area for the previous decades, and concepts
such as satisfaction, trust, repurchase behavior and positive brand image have been …

​ This book is a comprehensive guide to design and conduct the research in management-
related field, such as marketing management and human resources management. It …

Abstract Ciputra World Surabaya is facing a tense competition, especially with the upcoming
new shopping malls. Author believes that customer satisfaction and loyalty is the ultimate …

The aim of the paper is to analyse similarities and differences between the brand
engagement and the brand attachment constructs. The importance and role of these two …

Purpose: This paper aims to provide an understanding of how to create and capture values
for customers and then strengthen their loyalty to the financial services provided. Customer …

Bu çalışmada, marka imajı, algılanan hizmet kalitesi, müşteri tatmini ve algılanan değerin
tutumsal marka sadakati üzerindeki etkisi ve tutumsal marka sadakatinin davranışsal marka …

Festivals have long been recognized by scholars for boosting the local economy through
tourist visits. However, the shortage of theory-building studies in festival studies need to be …