Omnichannel Based Integrated Marketing Communication At Tripatria Innovation Marketing Program

A Khoirunnisa, EG Marsasi - EKOMBIS REVIEW: Jurnal Ilmiah …, 2024 - jurnal.unived.ac.id
This study explores the application of an Integrated Marketing Communication (IMC)-based
omnichannel approach in Tripatria's Innovation Marketing Program. This program aimed to …

Digital Marketing as a Tool for the Enterprises' Development in the Conditions of the Global Competition

S Solntsev, S Smerichevskyi, V Stadnichenko… - … Theory and Studies …, 2023 - sciendo.com
Since the marketing activity of the enterprise is directly related to the management system
and the development of timely solutions to increase competitiveness in current conditions of …