Purpose After receiving advertising messages, most consumers rarely purchase the
advertised products at once, which results in a delay between advertising exposure and its …

This paper studies a bi-level decentralized supply chain consisting of one manufacturer and
one distributor. Along with global advertising, the manufacturer participates in part of local …

This paper combines the newsboy problem with the cooperative advertisement problem in
the presence of uncertain demand which depends on retail price as well as both local and …

With the aid of optimal control theory, the cooperative advertising problem is discussed for a
supply chain under consignment contract in a competitive environment. Consider the case …

During the past few decades, there have been tremendous efforts in cooperative advertising.
In spite of many practical applications in real life, cooperation in advertising and pricing …

Penerapan model pembelajaran yang kurang inovatif dapat menyebabkan rendahnya
prestasi belajar siswa, sehingga diperlukan model pembelajaran yang dapat meningkatkan …

This study provides a framework for a marketing manager to make advertising decisions for
price-sensitive products. One promotion, price discount, is offered at the same time as local …

In this paper, optimal control decision problems are discussed for a class of dynamic
advertising models with lagged effect. Here, the dynamic model with input delay is …

Web services have become quite popular over the last few years as they allow easier
development and integration of business applications. In this paper, we consider a web …

In this paper, we consider a static model for advertising strategies and pricing decisions in
supply chain with one monopolistic manufacturer and two duopolistic retailers. We assume …