The effects of digital marketing of unhealthy commodities on young people: a systematic review

L Buchanan, B Kelly, H Yeatman, K Kariippanon - Nutrients, 2018 - mdpi.com
The marketing of unhealthy commodities through traditional media is known to impact
consumers' product attitudes and behaviors. Less is known about the impacts of digital …

Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research

JK Noel, TF Babor, K Robaina - Addiction, 2017 - Wiley Online Library
Abstract Background and Aims With governments relying increasingly upon the alcohol
industry's self‐regulated marketing codes to restrict alcohol marketing activity, there is a …

A framework for sustainable marketing

R Gordon, M Carrigan, G Hastings - Marketing theory, 2011 - journals.sagepub.com
This article examines how sustainable marketing could be achieved through the contribution
of three existing marketing sub-disciplines; green marketing, social marketing and critical …

Exposure to digital alcohol marketing and alcohol use: a systematic review

JK Noel, CJ Sammartino, SR Rosenthal - … of Studies on Alcohol and Drugs …, 2020 - jsad.com
Objective: Alcohol marketing has proliferated on digital media, such as websites, social
media, and apps. A systematic review was conducted to examine studies of associations …

Critical social marketing: definition, application and domain

R Gordon - Journal of Social Marketing, 2011 - emerald.com
Purpose–The purpose of this paper is to examine the nature and role of the critical
dimension social marketing and its place within marketing scholarly thought. It is posited that …

The commercial use of digital media to market alcohol products: a narrative review

T Lobstein, J Landon, N Thornton, D Jernigan - Addiction, 2017 - Wiley Online Library
Background and aims The rising use of digital media in the last decade, including social
networking media and downloadable applications, has created new opportunities for …

Alcohol marketing and adolescent and young adult alcohol use behaviors: A systematic review of cross-sectional studies

LJ Finan, S Lipperman-Kreda, JW Grube… - Journal of Studies on …, 2020 - jsad.com
Objective: This article provides a systematic review of cross-sectional research examining
associations between exposure to alcohol marketing and alcohol use behaviors among …

Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation

L Buchanan, B Kelly, H Yeatman - PloS one, 2017 - journals.plos.org
Young adults experience faster weight gain and consume more unhealthy food than any
other age groups. The impact of online food marketing on “digital native” young adults is …

Exposure to alcohol advertising and alcohol consumption among Australian adolescents

SC Jones, CA Magee - Alcohol and alcoholism, 2011 - academic.oup.com
Aims: Underage drinking is a major problem in Australia and may be influenced by exposure
to alcohol advertising. The objective of the present study was to collect data on 12–17 year …

Product placement in old and new media: examining the evidence for concern

L Eagle, S Dahl - Journal of Business Ethics, 2018 - Springer
We provide an overview of the development of product placements within traditional and
newer electronic media, followed by a critique of current regulations where they exist and …