Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Access to Nature via Virtual Reality: A Mini-Review

H Li, X Zhang, H Wang, Z Yang, H Liu, Y Cao… - Frontiers in …, 2021 - frontiersin.org
Nature exposure is known to promote physical and mental health. However, actual nature
exposure may be difficult to achieve for the population of people with physical disabilities or …

[HTML][HTML] An immersive multisensory virtual reality approach to the study of human-built environment interactions

K Lyu, A Brambilla, A Globa, R de Dear - Automation in construction, 2023 - Elsevier
Although human-built environment interaction has been studied extensively, the scope has
been mostly limited to a single sensory domain instead of multimodal conditions. This …

Immersive multisensory virtual reality technologies for virtual tourism: A study of the user's sense of presence, satisfaction, emotions, and attitudes

M Melo, H Coelho, G Gonçalves, N Losada, F Jorge… - Multimedia …, 2022 - Springer
Virtual reality (VR) technologies have been used successfully in tourism marketing. While
most conventional VR applications are of an audiovisual nature, the constant evolution of …

Multimodality in VR: A survey

D Martin, S Malpica, D Gutierrez, B Masia… - ACM Computing …, 2022 - dl.acm.org
Virtual reality (VR) is rapidly growing, with the potential to change the way we create and
consume content. In VR, users integrate multimodal sensory information they receive to …

Advances in Piezoelectret Materials‐Based Bidirectional Haptic Communication Devices

Y Gong, K Zhang, IM Lei, Y Wang… - Advanced Materials, 2024 - Wiley Online Library
Bidirectional haptic communication devices accelerate the revolution of virtual/augmented
reality and flexible/wearable electronics. As an emerging kind of flexible piezoelectric …

Systematic review of comparative studies of the impact of realism in immersive virtual experiences

G Gonçalves, H Coelho, P Monteiro, M Melo… - ACM Computing …, 2022 - dl.acm.org
The adoption of immersive virtual experiences (IVEs) opened new research lines where the
impact of realism is being studied, allowing developers to focus resources on realism factors …

Authoring tools for virtual reality experiences: a systematic review

H Coelho, P Monteiro, G Gonçalves, M Melo… - Multimedia Tools and …, 2022 - Springer
Virtual reality (VR) is used in different application fields like health, tourism, or training. Most
VR applications for these fields have been built from the ground up without any authoring …

Generative AI for immersive communication: the next frontier in internet-of-senses through 6G

N Sehad, L Bariah, W Hamidouche… - IEEE …, 2024 - ieeexplore.ieee.org
Over the past two decades, the Internet-of-things (IoT) has become a transformative concept,
and as we approach 2030, a new paradigm known as the Internet of senses (IoS) is …

Hands-free interaction in immersive virtual reality: A systematic review

P Monteiro, G Gonçalves, H Coelho… - … on Visualization and …, 2021 - ieeexplore.ieee.org
Hands are the most important tool to interact with virtual environments, and they should be
available to perform the most critical tasks. For example, a surgeon in VR should keep …