Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Cause-related marketing (CRM) has emerged as an effective strategic management tool that
businesses have adopted by associating their brand with a designated cause. CRM activity …
businesses have adopted by associating their brand with a designated cause. CRM activity …
Predicting CRM patronage intentions based on Schwartz's theory of human values: A large-sample study anchored on male fashion leadership
S Thomas, AKS Suryavanshi, K Bharath… - International Review on …, 2024 - Springer
Businesses adopt cause-related marketing (CRM) strategies to align with societal concerns.
Human values are crucial in shaping consumers' responses toward companies that engage …
Human values are crucial in shaping consumers' responses toward companies that engage …
Trust but Verify: The Influence of Social Media and Core Values on Consumer Trust in Business
ZM Lagoudis - 2023 - academicworks.cuny.edu
This research will evaluate the relationship personal core values have with businesses we
see on social media. Three different research questions will be considered:(a) How do …
see on social media. Three different research questions will be considered:(a) How do …
Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions
BDC Birmingham - 2021 - search.proquest.com
This study aims to apply POP donations and messaging as a form of corporate social
responsibility (CSR) research. Specifically, this study seeks to understand the relationships …
responsibility (CSR) research. Specifically, this study seeks to understand the relationships …
[PDF][PDF] Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
VTRD Sagunthala, T Nadu - … .s3.ap-south-1.amazonaws.com
The study planned to examine the impact of celebrity endorsement on cause-related
marketing and purchase intention of FMCG consumers in Chennai. The consumers …
marketing and purchase intention of FMCG consumers in Chennai. The consumers …
[引用][C] THE INFLUENCE OF CAUSE RELATED MARKETING CAMPAIGN ON CONSUMER PURCHASE INTENTIONS
SR Chandra, A Mohan, K Ernakulam - International Journal of Central Banking, 2022