Now available in a fully revised and updated fourth edition, Sport Management: Principles
and Applications introduces the sport industry and examines the role of the state, non-profit …

Logistics and sport management are part of the globalized economy and interdisciplinary
fields of science. Sporting events necessitate enormous logistical efforts by aiming to deliver …

Relationship marketing is an important issue in every business. Knowing the customers and
establishing, maintaining and enhancing long-term customer relationships is a key …

Purpose The purpose of this paper is to investigate the relationship between popularity in a
social media network and a company's revenue, expenditure and market value. Additionally …

Corporate social responsibility (CSR) has been increasingly investigated assuming several
perspectives. In this scenario, human resources and particularly employees are the most …

Im Anschluss an eine theoretisch fundierte und zugleich praxisnahe und umfassende
Darstellung des gesamten Event-Marketing und-Management untersucht Gerd Nufer die …

According to the existing literature, there is growing interest in the sports industry by
individuals involved in entrepreneurship and innovation. However, no bibliometric analyses …

Contemporary business challenges and globalisation pressures have had a significant
impact on the human resource management (HRM) practices of many organisations. Whilst …

This paper argues that by examining a central feature of contemporary culture, new insights
about public relations practice can be gained. Concepts of spectacle,'mega-events', media …

The last decade has seen unprecedented demand to host major sport events, since they can
potentially fulfil multi-levelled economic, social, and political agendas. However, despite …