Businesses are increasingly participating in cross-sectoral partnerships to reduce their
environmental impacts on society. At the same time, some are pursuing more …

This focused review of the nonprofitbusiness collaboration and related corporate social
responsibility literature identifies problematic aspects of the treatment of value creation and …

Grameen bank, founded in 1976, has both pioneered the development of micro-finance, and
created nearly 30 businesses designed to alleviate poverty. The article traces the gradual …

In this new edition of his popular textbook, Nonprofit Organizations: Theory, Management,
Policy, Helmut K. Anheier has fully updated, revised and expanded his comprehensive …

Prior research suggests that consumers evaluate firms more negatively if they attribute the
firm's business practices to firm-serving motivations rather than to motivations that serve the …

Although cause-related marketing has become increasingly popular, academic researchers
have only begun to examine how consumers respond to it. In this study, the authors explore …

Collaboration between nonprofits and businesses is increasing and becoming more
strategically important. Based on 15 case studies, this article presents a cross-sector …

Through a controlled experiment, this study demonstrates that an ad with an embedded
cause-related marketing (CRM) message, compared with a similar one without a CRM …

In this second of a two-part focused review of the nonprofit business and corporate social
responsibility (CSR) literature, the authors present the third and fourth components of the …

This newly revised and updated edition of the classic resource on museum marketing and
strategy provides a proven framework for examining marketing and strategic goals in …