Multimodal Metaphor and Metonymy in Advertising Page 1 Multimodal Metaphor and Metonymy
in Advertising Figurative Thought and Language Paula Pérez Sobrino 2 John Benjamins …

El artículo propone la comparación de algunas de las propuestas más relevantes del
análisis del discurso multimodal, con el fin de presentarlas y establecer contrastes en …

This study proposes that metonymy is fundamental to visual meaning making and develops
a social semiotic framework to elucidate how conceptual metonymies are realized in both …

This study focuses on visual metaphors and metonymies in a Catalan teacher education
context and analyses how 143 pre-service teachers use them when reflecting on the …

Names: Moya Guijarro, Arsenio Jesús, editor.| Ventola, Eija, editor. Title: A multimodal
approach to challenging gender stereotypes in children's picture books/edited by A. Jesús …

This article aims to examine how visual metonymies, in combination with verbal language,
contribute to the representation of characters in a sample of six picture books written and …

El objetivo de este texto es analizar dos libros pop-up destinados a la infancia, escritos por
Anouck Boisrobert y Louis Rigaud, titulados Popville (2009) y Dans la forêt du paresseux …

随着多模态隐喻理论的发展, 研究者开始关注多模态语篇中的概念转喻. 然而, 迄今为止,
对多模态转喻的探讨大多关注个例的阐释, 而没有提出系统的理论框架阐释其分类与工作机制 …

The main aim of this article is to study the communicative functions of visual metonymies in a
sample of picture books written and illustrated by Anthony Browne, an internationally …

Metaphor as a core element of every day discourse has been studied widely over the last
decades since the pioneering studies by Lakoff and Johnson in 1980. It has been examined …