Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services
In the current era of a strongly competitive business environment, it is more difficult for
companies to attract customers. Consumer neuroscience has growing potential here, as it …
companies to attract customers. Consumer neuroscience has growing potential here, as it …
Neurogastronomy as a tool for evaluating emotions and visual preferences of selected food served in different ways
J Berčík, J Paluchová, K Neomániová - Foods, 2021 - mdpi.com
The appearance of food provides certain expectations regarding the harmonization of taste,
delicacy, and overall quality, which subsequently affects not only the intake itself but also …
delicacy, and overall quality, which subsequently affects not only the intake itself but also …
Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume
J Berčík, K Neomániová, K Mušinská, M Pšurný - Applied Sciences, 2022 - mdpi.com
The point of purchase is considered to be one of the few communication channels that is not
yet saturated, and it has a relatively large potential for the future. A pleasant smell is also …
yet saturated, and it has a relatively large potential for the future. A pleasant smell is also …
FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the
olfactory preferences of two selected countries. This paper examines the olfactory …
olfactory preferences of two selected countries. This paper examines the olfactory …
Screening of the Honey Aroma as a Potential Essence for the Aromachology
The aim of the study was to determine the aroma profiles of four kinds of Slovak honey
(sunflower, honeydew, acacia, and linden) by a qualitative and quantitative screening of …
(sunflower, honeydew, acacia, and linden) by a qualitative and quantitative screening of …
[HTML][HTML] Aplicación de las técnicas de marketing sensorial en los establecimientos de moda: el caso de Zara y Stradivarius
PPM Dueñas… - Vivat Academia. Revista …, 2022 - nairobi2021.iamcr.org
https://doi. org/10.1016/j. jretconser. 2012.06. 010"/> https://doi. org/10.1086/666466"/>
https://doi. org/10.5219/1465"/> https://doi. org/10.5219/649"/> https://doi. org/10.1177 …
https://doi. org/10.5219/1465"/> https://doi. org/10.5219/649"/> https://doi. org/10.1177 …
Marketing sensorial y su incidencia en el comportamiento de compra en restaurantes Playa Murciélago, Manta
RSG Lucio, CAQ Quijije… - Polo del …, 2024 - polodelconocimiento.com
El marketing sensorial implica el uso de estímulos sensoriales para impactar las emociones
y percepciones de los consumidores, mientras que el comportamiento de compra se enfoca …
y percepciones de los consumidores, mientras que el comportamiento de compra se enfoca …
[PDF][PDF] Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways. Foods 2021, 10, 354
J Berčík, J Paluchová, K Neomániová - 2021 - pdfs.semanticscholar.org
The appearance of food provides certain expectations regarding the harmonization of taste,
delicacy, and overall quality, which subsequently affects not only the intake itself but also …
delicacy, and overall quality, which subsequently affects not only the intake itself but also …