Generalized Measure Theory examines the relatively new mathematical area of generalized
measure theory. The exposition unfolds systematically, beginning with preliminaries and …

New product development (NPD) is highly risky because of fierce competition, as well as
rapid technological and market changes, which results in high rates of NPD project failure. A …

New product development (NPD) is a managerial process, performed by many activities.
The purpose of this paper is to present the application of the analytic hierarchy process …

Efficient new product concept screening plays an important role in new product development
(NPD). Due to the inherent complexity, incompleteness and ambiguity in NPD, fuzzy …

The screening of new product ideas is critically very important in new product development
(NPD). Due to the incompleteness of information available and the qualitative nature of most …

This paper develops a new method called bi-technique for order preference by similarity to
ideal solution (Bi-TOPSIS) to address the multicriteria decision making problems involving …

New Product development (NPD) is getting even more significant to the entrepreneurship
competitiveness due to the increasing market internationalization, to the product diversity …

There is a need for a probabilistic linguistic term set model for go/no-go product screening
problem for new product development to meet a firm's expectation. This paper develops a …

In the early stages of new product development, project selection is dominantly based on
managerial intuition, rather than on analytic approaches. As much as 90% of all product …

Cross-layer design and optimization normally involve many system parameters, where each
parameter may have a different nonlinear relationship with the system performance metric of …