While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …

The whole purpose of the present research was to advance the comprehension of the
mediating effect of emotional advertising on consumer decision-making style and purchase …

This study explores the critical role of the retail sector in the global economy and the
importance of working capital management within retail businesses. Recognizing retail's …

In recent years, as China's economy has grown at a rapid pace and social welfare has
increased dramatically, environmental issues have become increasingly prominent …

Social media platforms have been major channels for consumers to search for product-
related information, compare market prices, and consult other experienced buyers …

As the functioning of firms has been changing, the digital transformation process is
becoming inevitable for all firms. Therefore, scholars and managers pay great attention to …

Objective We analyzed the impact of nutrition claims on Chinese consumer psychology and
behavior process based on the theoretical framework of AISAS (Attention-Interest-Search …

Purpose: This research will focus on empirical analysis of the role of attitude towards use as
a mediating variable between perceived benefit and perceived ease of use towards actual …

The present research investigates the use of omnichannel retailing and its influence on the
Jordanian market, focusing on four important dimensions: integration, fulfilment, usability …