Throughout the marketing literature, little attention has been paid to the responsibilities of
luxury-fashion businesses. Harnessing Polonsky, Carlson, and Fry's harm chain, the …

A Middle Eastern tradition, hookah smoking involves burning flavored tobacco heated by
charcoal, creating smoke that is filtered through water and ingested through the mouth using …

Compelling research suggests that smokeless tobacco (SLT) products are safer than
cigarettes, but awareness of this potential harm reduction alternative among consumers is …

Electronic cigarettes (e‐cigarettes) are battery‐operated devices used to deliver nicotine by
vapor and are positioned as a safer alternative to traditional tobacco cigarettes. As a recent …

Background Long-term use of nicotine replacement therapy (NRT) has been approved in
several countries for smokers who are unable or unwilling to quit smoking. However …

The disruption of supply chains by political, economic and black swan (unpredicted) events
has put environmental issues into focus. One of the first industries to experience severe …

This monograph describes the marketing research that has been published in the top
marketing journals since their inception relating to health care, broadly defined. Over 1,000 …

Abstract This study proposes Net Transaction Value (NTV), a unified theory of buyer
decision-making. NTV hypothesizes that a buyer makes an implicit and subjective …

New smokeless tobacco (eg, snus and dissolvable tobacco products) and nontobacco
nicotine products (eg, e-cigarettes) have emerged in recent years amid widespread …

The purpose of the study was to collect attitudinal and behavioral data on a sample of
college students from a Southern state university regarding tobacco usage. The sample was …