This study aims to analyze the important role of business analytics capability, information
quality, and innovation capability in influencing organization agility and organization …

The use of data analytics in auditing is increasingly growing. The application of common
data analytics to audit engagements appears to be lagging behind other areas of practice …

Although organizational factors related to big data analytics (BDA) and its performance have
been studied extensively, the number of failed BDA projects continues to rise. The quality of …

Purpose The purpose of this paper is to examine how the quality of big data marketing
analytics (BDMA) impact the satisfaction, perceived value for money and intentions to …

This study addressed the connection between the organisational performance of data
analytics and the elements that contribute to knowledge integration (KI) in family businesses …

Purpose: Tech-business analytics play a crucial role in the tertiary industry sector by
enabling data-driven decision-making and providing analytical insights to enhance …

ABSTRACT A meta-analysis of 161 empirical studies analyzed technological capabilities
(TC) through meta-analytical structure equation modeling (MASEM) and fuzzy-set qualitative …

Human resource (HR) leaders are concerned about the adverse effects of employee
turnover on employees and organizational success. Without a successful introduction to the …

Marketing analytics involves use of data tools to quantify and monitor marketing
performance (MP) to both optimise investments in marketing programmes and maximise …

Accessible data mining skills have often been excluded from traditional marketing education
programs, although this is beginning to change as more business programs begin to include …