Bodily awareness is a central component of human sensation, action, and cognition. The
human body is subject to profound changes over the adult lifespan. We live in an aging …

Applying EEG in consumer neuroscience | Emerald Insight Books and journals Case studies
Expert Briefings Open Access Publish with us Advanced search Applying EEG in consumer …

Highlights•Integrate concepts from cognitive science and movement science.•Develop a
holistic approach of motor heuristics and embodied choices.•Describe and explain how …

This research demonstrates that interstitial space in textual brand logos—that is, spacious
(vs. compact) arrangement of letters—unfavorably influences brand attitude by reducing …

Can you imagine a choreographer only training one dancer to lead while his or her partner
sits in the lobby staring at the wall? Yet we do this all the time in organizations. Half the …

Many mobile applications use push notifications and reminders to explicitly educate, remind,
and motivate users to perform healthy behaviors. However, users do not always act …

Consumers try to avoid temptation when exposed to appetizing foods by diverting their
attention away from their senses (eg, sight, smell, mouthfeel) and bodily states (eg, state of …

In colloquial speech, people frequently link emotions to temperature (eg,“warm love” or “cold
fear”). Likewise, in the business world, the use of emotionally warm and cold appeals …

Two experiments were conducted to analyze neurophysiological activation, response
latency, and actual brand choice concerning novel and familiar brands. The results show …

Through five experiments, this research advances knowledge about the influence of
metaphors on creative cognition by showing that perceiving images that carry metaphoric …