The brand-finance interface has been an important area of research in marketing for over
three decades. Using the brand-value chain framework as a conceptual foundation, we …

Brands regularly attempt to stimulate consumer engagement by posting messages on social
media platforms (eg, Facebook), but their messages are often ignored. How can managers …

This study aims to examine the direct and indirect links between behavioral biases and
investor's investment decisions via the mediating role of risk perception through structural …

The last decade witnessed a wide expansion of a fossil fuel divestment movement. Fossil
fuel free (FFF) financial products—which are portfolios that exclude companies involved in …

The use of contact‐tracing apps to curb the spreading of the COVID‐19 pandemic has
stimulated social media debates on consumers' privacy concerns about the use and storage …

Purpose Marketing and brand managers are under more pressure than ever before to
demonstrate the impact of the managers' strategies and actions on company value …

This study aims to estimate the impact of brand as the most important intangible marketing
asset on firm value, measured by share return in some Arab emerging market, as well …

Purpose This study aims to compare the performance of stocks of companies with high
brand equity with the stocks of other companies listed on the stock market of emerging …

Stock exchange brands as an influence on investor behavior | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Stock …

For several decades now, behavioral finance has been integrating insights from the broad
social science perspective into research in financial economics. A large body of literature …