Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
S Awanis - The Customer is NOT Always Right? Marketing …, 2017 - Springer
Faced with market saturation and intense competition, the global credit-card industry has
now focused their attention to the youth market as the final untapped market segment to …
now focused their attention to the youth market as the final untapped market segment to …
[PDF][PDF] Session Number: 5.7: Consumer Vulnerability and Protection
Since 1997 the US Food and Drug Administration has permitted direct-to-consumer
prescription pharmaceutical advertising via television commercials. The pharmaceutical …
prescription pharmaceutical advertising via television commercials. The pharmaceutical …