The author conducts a review and an analysis of numerous Polish definitions and descriptions of the notion 'media education'in order to present definitional directions and …
It is evident that, nowadays, advertising messages invade people's idio-and sociolects, changing the way they communicate on a daily basis, which is why the following paper aims …
Literatura przedmiotu z zakresu komunikacji społecznej, reklamy i marketingu dostarcza szerokich kontekstów typologii i segmentacji pola naukowego reklamy (por. Kall 2010a …