The Metaverse, characterized as an interactive and immersive 3D virtual world, is widely
recognized for its considerable potential across a range of industries. However, the long …

Augmented Reality (AR) is an advancing technology that has drawn the attention of
educational material designers across various academic fields. However, few studies …

This paper examines the use of augmented reality technology in the design of packaging for
takeaway food to assist in marketing. The research is divided into three studies for …

This paper explores the learning effect of introducing eye-tracking games in college game
design courses and tests the impact of innovative introduction of cutting-edge interactive …

Mobile interactive video advertising is a relatively new type of media. A combination of
interactivity and narrative is used to tell the video story to the audience. This study studied in …

In terms of the teaching process of matte painting, it is essential for students to develop a
sound understanding of the relationship between virtual and physical environments. In this …

With the passage of time, the advancement of technology is evident, Augmented Reality
(AR) is an innovative technological tool that has emerged and has been highly attractive to …

With the rapid spread of mobile devices and the Internet, mobile interactive video advertising
has become an increasingly popular means of accessing advertising information for a large …

Introduction This study examines the emotional support offered by the non-player characters
(NPCs) in an interactive learning environment, as well as the effects of the perceived …

During the last few years, learning techniques have changed, both in basic education and in
higher education. This change has been accompanied by new technologies such as …