Customer engagement with tourism social media brands
In tourism, customer engagement has been found to boost loyalty, trust and brand
evaluations. Customer engagement is facilitated by social media, but neither of these …
evaluations. Customer engagement is facilitated by social media, but neither of these …
[HTML][HTML] The effects of content likeability, content credibility, and social media engagement on users' acceptance of product placement in mobile social networks
IK Wai Lai, Y Liu - Journal of theoretical and applied electronic …, 2020 - SciELO Chile
Resumen WAI LAI, Ivan Ka y LIU, Yide. The Effects of Content Likeability, Content
Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in …
Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in …
Online Interventions for Social Marketing
MA Cruz-Morato, C Dueñas-Zambrana - The Palgrave Encyclopedia of …, 2024 - Springer
Amid the rapid growth of digital technologies in modern daily living, accelerated by a
pandemic and the surge in remote work, online education, e-commerce, and the abundance …
pandemic and the surge in remote work, online education, e-commerce, and the abundance …
Utilization of the Marketing Adaptability of Branded Mobile Applications: The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand …
DA Siddiqui - 2021 - papers.ssrn.com
A digital footprint is a salient factor to draw a strategy for remarketing and building the
relationship between consumers' uses of branded mobile apps and their brand …
relationship between consumers' uses of branded mobile apps and their brand …