Shopping through short video communities has become a new trend, but few currently
understand users' purchase intention toward TikTok online courses. This research …

Electronic commerce has become a prominent channel for which traditional and novel
businesses reach out to consumers for selling their products. However, as a result of the …

Augmented reality (AR) games such as location-based games add virtual content on top of
the real world. We investigate why playing these games feels meaningful to players by …

This study aims to investigate the factors contributing to consumer hesitation during online
checkout. By integrating the Uses and Gratifications Theory and Cue Utilization Theory, we …

Purpose This study aims to explore the impact of augmented reality (AR) technologies on
consumer information processing and value perceptions in physical stores. Specifically, it …

Purpose Despite the growing number of cashierless stores, few studies have examined the
factors that influence the success of such stores. This paper aims to identify the influence of …

Purpose–This research determined the influence of utilitarian motivation, ideal self-concept,
and consumers' perceptions on intention to use Islamic banking products by identifying their …

The aim of this research is to understand why young people start, continue, reduce, and
intend to quit playing online multiplayer games. In-depth interviews were conducted with 25 …

Purpose Hedonic shopping is a growing phenomenon designed to enhance gamers' virtual
content shopping experience with increasing economic significance, yet limited attention …

Online game playing represents a prominent consumption pattern of the digital world. The
online games market is therefore a major topic of concern for behavioral research to …