Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …

Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

Purpose The relationship between online reviews and purchase intention has been studied
in previous research. However, there was little knowledge about the effect of information …

As augmented reality (AR) has been increasingly adopted by various industries as a
marketing tool, tourism practitioners have come to recognize its promising potential in …

Companies increasingly use micro-celebrities for product endorsement. However, there are
concerns around the self-presentation and credibility of this source of information online …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

Purpose With the expansion of internet as a tool for exchanging information, companies
include in their websites a virtual space to share information among users. The purpose of …

Purpose–This research extends Mehrabian and Russell's Stimulus‐Organism‐Response
model to include both external (ie reputation) and internal source of information (ie website …

User-generated photos are an important aspect of online reviews; yet they remain
fragmented in academic research. This study attempts to investigate the roles of two types of …

Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …