The definitive introduction to the behavioral insights approach, which applies evidence
about human behavior to practical problems. Our behavior is strongly influenced by factors …

In November of 2017, an interdisciplinary panel discussed the complexities of gene drive
applications as part of the third Sackler Colloquium on “The Science of Science …

Purpose The purpose of the study is to explore the effects of two dimensions of perceived
risk (functional and emotional risk) on two types of consumer information search (ongoing …

The COVID-19 pandemic has changed our lives to a profound extent. In this research, we
examined how the pandemic might have influenced people's general risk attitude in their …

When people seek to persuade others to purchase a particular product or service, they often
give an extremely favorable review of it as a means of doing so. Despite the intuitive appeal …

Consumers' judgments of the magnitude of benefit that a product provides increase their
likelihood of purchasing it, and their judgments of the magnitude of harm that accrues from …

Abstract In 2022, Democrats spent $53 million on ads helping far-right candidates win
Republican primaries. Paying for ads that support far-right candidates, the reasoning went …

This research examines how exposure to cuteness influences consumer risk preference.
Intriguingly, while some work implies that cuteness may lead individuals to be more risk …

Prior research has found that people perceive positive objects and locations as physically
closer than negative ones. Yet, other work has found the opposite to be true for perceptions …

How do consumers combine multiple risk items when forming overall risk judgments?
Drawing on the fuzzy trace theory and categorical averaging, this research finds that adding …