Customer interactions with an organization's website create opportunities for positive
experiences that can lead to long‐term relationship building. The range of potential …

Purpose–The purpose of this paper is to review the characterisation of the concept of service
experience in service marketing research. Design/methodology/approach–Using content …

The aim of the present study is to examine the influence of website quality on consumer's e-
loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment …

Abstract Drawing on Online Social Network (OSN) Framework (Brown, Boderick, & Lee,
2007), this study examines the role of electronic word-of-mouth (eWOM) in consumer review …

Purpose The quality assessment of e-commerce services is of particular research interest,
as it has been widely found that quality is directly linked to customer satisfaction and loyalty …

In 1992, DeLone and McLean suggested that the dependent variable for information
systems (IS) research is IS Success. Their research resulted in the widely cited DeLone and …

Purpose This study examines factors influencing viewers' impulse buying intention in live
streaming. The authors draw upon the value theory to theorize how the product (ie, local …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

The purpose of this study is to propose and test an integrative model of e-loyalty
development process by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust …

Since the Korean smartphone market has reached a saturation state, device manufacturing
companies are re-focusing their resources and capabilities to enhance customer loyalty in …