Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …

This study aims to develop a reliable and valid measure of perceived retailer innovativeness
(PRI) in Taiwan. Both qualitative and quantitative analyses were employed. A qualitative …

The relationship between customers and retailers is more complicated nowadays due to the
sophisticated trends of the current service retail landscape and consumers' high …

Manuscript type: Research paperResearch aims: This study aims to investigate the role of
acculturative product as an isolative mechanism for achieving the marketing performance of …

The rising phenomenon of private label brands across the globe has given grocery retailers
new areas for competition and growth. As a result, this has spiralled competition between …

The purpose of this study is to investigate the price perception, perception of quality,
attitudes toward consumer conviction value and intention to buy private label. Seven …

National brand (NB) delistings are not uncommon in food retailing; however, retailer
boycotts of individual brands may have negative consequences, particularly in terms of store …

The purpose of this study is to examine the predictive effect of value-co creation, and service
innovation on SME's brand equity in Malaysia. 529 questionnaires were collected via …

Using a hazard model specification with two years of consumer panel data, this study
simultaneously quantifies the effects of price gaps, non-monetary promotions, and new …

Many national brands adopt innovation strategies based on frequent launches of new
products to defend and grow market shares against private labels. However, retailers imitate …