In industrial design, perceived quality is driven by color, material, and finishing (CMF). Extant
literature on CMF in the automobile industry has primarily focused on hue. Accordingly, the …

With technological advancements, product functionality and durability often exceed the
standard that consumers require, and there is little difference between brands. This implies …

The brand concept is the starting point of value creation and represents the essence of a
product. However, research on loyalty factors has dealt with specific product features, such …

As demonstrated by Nike and LVMH, some companies are withdrawing from third-party
electronic commerce (EC) sites, amid concerns that these sites may cause the long-term …

Product design can be broadly divided into styling and perceived quality. In general, the
former tends to attract attention, but it is difficult to obtain significant results in proportion to …

Brand loyalty factors are generally explained by product/service features like design and
usability. However, consumers may be attracted to superficial functionality and design, but …

抄録 多様な業界で映像による購入行動への効果が実証されていることから,
カラオケ業界でも同様の期待ができる. しかし当該業界では, 顧客の満足度に関する議論が不足して …

抄録 Of the dimensions that define perceived color quality, including hue, saturation, and
brightness, hue is the most actively discussed, and in existing automobile industry research …

日本の高度経済成長を支えてきた電機メーカーや自動車メーカーが強みとしてきた要因の 1 つは,
品質の高さであった (Vogel, 1999).「壊れない」 という品質の信頼性が消費者を魅了した …