Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda
NM Pagan, KM Pagan, JME Giraldi… - … Journal of Business …, 2024 - inderscienceonline.com
The objective of the research was to carry out a literature review of neurofeedbacks research
in brands in neuromarketing. Using the content analysis technique, it was possible to group …
in brands in neuromarketing. Using the content analysis technique, it was possible to group …
EEG based preferential neuro-marketing cataloguing using deep learning mechanism using swarm optimization
Conventional promotional methods (eg, small screen advertisements and print media
commercials fail to sell commodities since they do not adequately inspire buyers to buy a …
commercials fail to sell commodities since they do not adequately inspire buyers to buy a …
Applicazioni di intelligenza artificiale per il marketing
M Rovegno - 2023 - unire.unige.it
Il presente elaborato esplora la tematica sempre più attuale inerente all'intelligenza
artificiale, fornendo una visione completa delle differenti applicazioni di tale tecnologia …
artificiale, fornendo una visione completa delle differenti applicazioni di tale tecnologia …